This is a growing list of patterns to learn from for unfolding business wings:

1. Put profit over value. In the ever faster running war-work-western-culture-machine, your customers value their (recreation) time the most. You can use this to gain profit. For example, if your complaints department only opens in one location, and only between 10 and 11 am on monday – to allow people to fill in the complaint forms required for making an appointment to actually launch their complaint – your business is probably doing great.
2. Value meaning over significance. Your idea for an item, system or information is brilliant. You do not need marketing research, and no compelling story to sell it – your idea is so brilliant, it will sell itself. This is, of course, because you are absolutely right. And branding is for unthoughtful simpletons and evil businesses.
3. Don’t ever be unconventional. The conventional patterns are good enough for others, hence good enough for you and your business. They’ve served mankind so well for so many millenia now. People everywhere really enjoy the familiar and hate change. Besides, because we’re going for a single “bottom line” approach (see pattern 1), we can use that “built up over millenia recognition factor” to our benefit.
4. Go absolutely unconventional. No plan or recipe required.
5. Don’t ever verify or validate anything. And don’t cross train and gain with your colleagues.
6. If you are starting an international business (or aggregate), do it in the 7 most widely used languages, right from the beginning. Chinese, Italian, French, Spanish, Japanese, German and English. Have ‘em all. We did this for an open space aggregate. Really, it’s a definite killer.
7. If you are starting an international business (or aggregate), forget about other cultures entirely when choosing your business name. The truth is that no business name — regardless of how memorable or even how well-established — is critical to success. For all intents and purposes, “Triad” is a fantastic name. So is “Butt Sweets”.
8. Never ever link a product that satisfies a need that hasn’t been catered to sufficiently (yet), to an ongoing development. For example, do not link your business to the free/open source economy. And never link controlled folly fun to Satir Workshops.
9. …