Questions to ask for making a workshop

The Cathedral and the Bazaar helped shape the phrases accompanying question sections for these workshop questions. Feel free to shop!

Your/Our learner path

Every good service starts by scratching a trainer's personal itch.

Who are you attracted to and who is attracted to you?
Who brings joy into your life?
Who shares your dreams and visions?
Who would you like to play with?
Since we are to live what we teach, which are things I/you/we demonstrably do better than anyone else?
What skills and tools do we bring?

Plausible learning promise

Good trainers know what needs to be learned. Great trainers know how to (re)cognize and (re)open doors.

What business challenges or problems are our potential clients facing or playing with?
What would be the benefits of solving these problems or facing these challenges?
What is likely to happen if these problems do not get solved or the challenge is not engaged?
What are the things we do demonstrably better, that might trigger emotional responses in our potential clients?

Concrete learning promise

"Plan to throw one away; you will, anyhow.'' Fred Brooks, Mythical Man-Month, Chapter 11

Do we think or feel we can feature the benefits of solving these problems or engaging in these challenges with the skills and tools we have?
What other ways are there of solving these problems ormeeting the challenge?
Do we provide a better value deal than deals from what can be perceived as our competition?
Can we deliver a sensible concrete promise through our plausible promise?

Mission babble

If you have a congruent attitude, interesting problems will find you.

Why would a client or customer buy our workshops or services?
What nouns come to mind when we think of our workshops or services?
What verbsassociate with the nouns?
Which combinations can we make?
Which of the combinations jump at us as isomorphic (dynamically fractal)?

Vision forming

When you lose interest in a particular learning, your last duty to it is to hand it off to a competent successor.

How many times per year do we want to run our workshop?
How many runs of our workshop would effectively provide the featured benefits to our potential customers/clients?
How many participants (minimum, maximum) will be in each run?
What format will we choose?
How many vendors will we involve? Who?
By when (rough estimate) do we think we can do a first commercial run?
How many facilitators in what roles do we need per workshop run?
Who pays? Vendors and individual clients?
How and when will we weave in assessing next challenges businesses face in our marketing strategy, and continued assessing learning needs of particular potential clients in our sales strategy?

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